We are committed to producing the purest and highest performing grooming products, and to promote clean, healthier living.



Tests for the purity of each individual ingredient to make sure there are no chemical pesticides, herbicides, or fertilizers used on the raw ingredient.


Tests for the cohesiveness of the ingredients because certain ingredients combined can cause a very negative chemical reaction. For example, a simple salt and a water soluble Vitamin C causes benzene.


Tests if the formula actually works; if it claims to moisturize, does it indeed moisturize?


  • Tests for irritability on the skin; our Product Development team rigorously tests formula samples throughout development process.
  • Tests if it clogs pores; our Product Development team rigorously tests formula samples throughout development process.


  • Tests the packaging to make sure there are no toxins in the packaging such as BPA or phthalates.
  • Tests to see if the formula degrades the packaging.


  • Tests for formula stability anywhere from 4wks - 1 year.
  • ests for stability of active ingredients anywhere from 4wks - 1 year.


Did you know -

that it takes as less as 26 seconds for the chemicals to reach your bloodstream?

Your hair and skin act like a sponge. So when you subject them to potentially dangerous substances,they actually end up reaching inside your body, thereby harming you more than you can imagine. Let’s look at a few most harmful chemicals that you will find in most personal care and cosmetic products, and why you should avoid them.

Sodium Laureth Sulphate -

also popularly known as SLS, is a cleaning agent and commonly found in ost cleansing products like face wash, shampoos, body-wash and similar. SLS has a “degenerative effect on your cell membranes” which simply means that it washes off the protein layer on your skin and hair, with prolonged use.

Parabens -

These are preservative agents that increases the shelf life of your creams, lotions and moisturizers, and are said to have chemically created estrogens. Paraben and its other forms pose a threat of breast cancer.


These chemicals are used in most creams, shampoos and soaps. Extensive use of products containing these substances can cause eye problems, skin allergies, dryness of skin and hair.

Petrolatum -

Also commonly known as petroleum jelly, this is a by-product of petroleum. Petrolatum works as a thickening and saturating agent for your cosmetics by product and can cause blockage of pores, and premature aging of skin, if used for an extended period.

Phthalates -

Do you like the soft and creamy feel of your night cream or lotion? That’s because of this chemical called phthalates, which is used to add the suppleness in your cosmetics. Otherwise, used for molding plastics, phthalates are said to affect your fertility.

Silicone -

Used in plastics and polymers, silicone, though has a shiny and smoothening effect, can trap your pores and cause congestion on your skin over the long run, thus preventing cell renewal. Also, because of its non-absorbent property, silicone is not degradable, and takes a long time to wear off.

Artificial colors and fragrances -

The appealing colors and inviting scents of most soaps, shampoos, lotions and salves, come from artificially infused fragrances and colors, derived from strong chemical fusions. As much as they look and smell tempting, they can cause skin problems, headaches and even dizziness.

Unsafe for the environment -

Besides harming your skin and hair, these harsh chemicals are also known to damage the environment. Because most chemicals are non-biodegradable, they leave residues in water bodies and lands, thus creating pollutants, which we all inhale and consume eventually. And it thus continues in a vicious cycle.

Safe grooming from nature -

Opt for botanical ingredients which are sourced in their rawest forms and infused into your favorite products. Hair and skin solutions made with essential oils, naturally found minerals, clay, herbs and spices, can give you better protection from the harsh weather, pollution and stress, while providing natural nourishment that your skin and hair need. And since all organic products are easily degradable, they don’t leave residue and remain environment-friendly.


provides grooming solutions, while keeping the safety quotient in mind. Made with botanical extracts and naturally sourced, exotic ingredients, you can address any specific skin or hair conditions and stay decidedly handsome, in the most natural way.